

Deeply engaged in a sector defined by numbers and financial projections for 30 years, Dave Dixon stands out not only for his extensive experience and educational credentials but also for his warm and approachable demeanour.
A genuine relationship-builder at heart, Dixon is a consummate sales professional whose friendly disposition makes clients feel valued and understood. His reputation in the financial sector is well-earned as he combines exceptional sales acumen with a steadfast commitment to providing top-tier service. Whether he’s leading a strategy session or engaging with clients, Dixon’s amicable nature fosters trust and collaboration, making him a key player in driving growth and innovation at Barita and, by extension, the banking industry.
Since February 2022, Dixon has served as Senior Vice President of Sales & Service at Barita, where he plays a pivotal role in delivering exceptional investment services across the company’s retail branch network. A forward-thinking approach characterizes his leadership; he has been instrumental in redesigning the sales management structure to tap into local market opportunities. In collaboration with other departments within the company, Dixon has played a key role in Barita exceeding revenue targets, all while ensuring a positive customer experience across all retail channels.

His in-depth understanding of compliance regulations, including KYC (Know Your Customer) and AML (Anti-Money Laundering), has significantly contributed to the strengthening of training initiatives, reinforcing Barita’s dedication to regulatory adherence. A strong advocate for goal-setting and talent retention, he drives engagement initiatives that nurture a skilled retail workforce and enhance customer loyalty, ultimately contributing to Barita’s growing market share in Jamaica.
Before taking on his current role, Dixon spent over 20 years at the Bank of Nova Scotia, where he advanced through several senior positions in banking and investments, including Manager of Outbound Sales and Service, Branch Manager, Relationship Manager, and Director of Sales and Service & Scotia Investments. His journey through these and other roles provided him with invaluable experience and financial expertise. Dixon’s natural leadership style shone through in his ability to coach and mentor his direct reports. At the same time, his expertise in compliance ensured the integrity of the financial services provided, always prioritizing client satisfaction and team development.
Dixon’s academic credentials, including an MBA in Finance from the University of Edinburgh Business School and a fellowship with The Institute of Canadian Bankers, provide a solid foundation for his professional undertakings. His commitment to continuous learning and development is reinforced by multiple qualifications in securities and portfolio management, coupled with extensive training in sales and coaching techniques.
Outside of his professional commitments, Dave Dixon is an avid reader and engages in discussions on current affairs, reflecting his keen interest in staying informed about the world. Gardening also finds a place among his interests, offering him a creative outlet beyond the rigid frameworks of finance.
Dave Dixon’s extensive experience and strong commitment to excellence make him a distinguished figure in the banking industry. As he continues to drive growth and innovation at Barita, it is clear that his leadership will play a vital role in shaping the future of financial services in Jamaica. Whether through strategic enhancements, talent development, or a focus on delivering exceptional customer experiences, Dixon remains a vital force in the retail and investment banking sectors.
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