Business
| Jun 14, 2024

Decline in marketing spend by some major clients hits Main Event’s bottom line

/ Our Today

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Profitability for Q2 contracts by a whopping 73%

Durrant Pate/Contributor

Main Event Entertainment Group (MEEG) bottom line has suffered as a result of a decline in marketing spend by some of its major clients and a lower-than-normal return from Carnival in Jamaica in 2024.

This was also compounded by lower performance in traditional revenue sources, caused by the changing landscape within the entertainment sector. During the April second quarter, the company generated revenue of J$418.575 million, representing a contraction of J$113.313 million, or 21 per cent.

For the half year, Main Event earned revenue of J$986.327 million, a decline of J$172.548 million, or 15 per cent relative to the corresponding period in April 2023.

MEEG reports that its “revenue was also impacted by biennial events, which contributed significantly to our revenue during the second quarter of the corresponding period. Gross profit for the quarter was $198.064 million.”

Compared to the second quarter of 2023, this represents a contraction of J$104.669 million, or 16 per cent while for the six-month period, gross profits fell by J$101.457 million, or 16 per cent to $513.887 million. 

Notably, MEEG has invested heavily in critical maintenance exercises to ensure the upkeep of its audio, visual, and lighting equipment, highlighting its commitment to quality and excellence.

These investments have temporarily impacted gross margins, which fell to 47 per cent for the quarter, but will yield long-term benefits and ensure the company’s continued competitiveness.

Declining profitability

Net profit for the second quarter totalled J$20.016 million, a decline of 73 per cent compared to 2023. At mid-year 2024, a net profit of J$120.271 million represents a decline of $72.107 million, or 37 per cent.

Administrative and general expenses for the quarter amounted to J$133.41 million, down J$55.734 million, or 29 per cent relative to J$189.14 million last year, and J$298.64 million for the six months ended April 2024, down J$34.65 million, or 10 per cent versus the corresponding period in 2023.

These results were driven by lower activity compared to the corresponding 2023 periods. Despite the overall decline in operating expenses, there were increases in key expense categories, namely security expenses and staff costs, resulting from increased staffing to support the company’s growth objectives with a focus on enhancing its capabilities and driving innovation.

Depreciation and amortization charges went up by 61 per cent and 203 per cent, respectively, owing to significant capital investments and right-of-use adjustments. The increase in finance costs was driven by a hike in interest expense on right-of-use assets.

Taxation charges decreased by J$12.470 million, or 47 per cent for the six months ending April 2024. For the second quarter, earnings per share (EPS) declined to J$0.07 from J$0.25 per share in the corresponding period, a decrease of 73 per cent.

EPS of $0.40 for the half year represented a J$0.25 per share, or 37 per cent decrease over the six months ended April 30, 2023. Total assets fell by J$33.342 million, or 3 per cent to J$1.21 billion compared to $1.25 billion on April 30, 2023.

Shareholder’s equity stands at J$932.67 million as of April 30, 2024, an increase of J$69.303 million, or 8 per cent compared to the prior year. Overall, the company has demonstrated its resilience and ability to navigate challenging times and remains poised for future growth and success.

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