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USA | May 19, 2025

Diageo braces for US$150 million tariff hit, unveils half-billion savings plan

/ Our Today

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A liquor store worker places a bottle of Diageo’s Crown Royal whiskey on a shelf in Los Angeles, California, U.S., December 4, 2024. (Photo: REUTERS/Daniel Cole/File)

(Reuters)

Diageo, the world’s top spirits maker, on Monday (May 19) forecast a US$150 million annual hit from US President Donald Trump’s tariffs, and launched a US$500 million cost-savings programme. 

“We view the near-term industry pressure as largely macroeconomic-driven, with continued uncertainty impacting both the timing and pace of recovery,” CEO Debra Crew said in a trading statement.

Diageo, the maker of Johnnie Walker whisky and Guinness beer, also reported a 5.9 per cent rise in third-quarter organic sales, and affirmed its full-year forecast.

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