Digicel on Wednesday launched itself tas a digital operutator through a suite of eight apps and a promise of powerful digital experiences.

According to the telecoms firm, its newest initiative heralds a new frontier for Digicel as it goes all in on digital.

Nineteen years after its launch in Jamaica as a mobile operator and subsequent shake up of the telecoms industry in 31 markets across the Caribbean, Central America and Pacific – Digicel is stepping into its future.

As a digital operator, Digicel says it will be delivering digital experiences 1440 minutes of each day to customers.

Commenting on Digicel’s new frontier as a digital operator, Digicel Group Chairman Denis O’Brien, said: “This is the biggest thing we have done since our launch in Jamaica 19 years ago.”

O’Brien added: “Today we’re taking a massive step into our future and telling our customers that we will be with them 24 hours or 1440 minutes of each day – that’s every minute of every day – and that we will always have an app and a digital experience to delight and engage them. That promise of a constant connection in turn makes for a far deeper, more impactful and more resonant relationship with our customers.”

The first major move in that new digital operator and customer relationship is to enable customers to enjoy all of the digital experiences and data they could possibly wish for with the all-new Digicel Prime Bundles.

Digicel Prime Bundles feature all of Digicel’s suite of digital services (or apps) spanning D’Music for music, PlayGo for TV streaming, SportsMax for all things sport, BiP for advanced messaging, video and voice calling, gaming and marketplaces, LOOP for local and international news, GoLoud for 75 local radio stations and podcasts and Billo for cloud storage – each with its own data allotment.

There is also Digicel’s self-care destination, MyDigicel app.

On top of those digital services, each of the Digicel Prime Bundles is loaded with any-use data for customers to enjoy.

Commenting on the Digicel Prime Bundles, Oliver Coughlan, Digicel CEO Caribbean and Central America, said: “Today, we’re stepping into our future. As a mobile operator, we sold minutes and MBs, now, as a digital operator, we’re about delivering digital experiences. And we’re making that happen 1440 minutes of each day. That’s all day, every day.”

He continued: “With our Digicel Prime Bundles, we‘re making sure our customers can enjoy more of the things they love, with even more data. Our Digicel Prime Bundles are unmatched in the market.

“Nothing else comes close. Whatever our customers are into, we have an app and a digital experience for them meaning they can do more, experience more, learn more, laugh more, make more, share more, listen more and play more together with Digicel. Our Digital Operator promise to customers is of simply more.”