Minister of Efficiency, Innovation and Digital Transformation Audrey Marks has endorsed a landmark partnership between the Jamaica Postal Service (Jamaica Post) and Yassuh Jamaica Limited, describing it as a critical step in modernising public services through digital transformation.

Minister Marks is the first government minister to publicly endorse this groundbreaking technology for commercial use in Jamaica.

“I am very pleased to see this collaboration between Yassuh and Jamaica Post. This initiative represents the type of innovation and digital transformation that can have a meaningful national impact, modernising public services, improving efficiency, and strengthening Jamaica’s overall logistics ecosystem,” said Marks.

Jamaica Post has signed a Memorandum of Understanding (MOU) with Yassuh Jamaica Limited to pilot a national postal codes initiative aimed at enabling reliable, accurate, and direct delivery of mail and packages across the island.

For decades, Jamaica has faced challenges with standardised addressing, impacting mail delivery, last-mile logistics, and door-to-door e-commerce fulfilment. The pilot will test a technology-enabled postal code system designed to uniquely identify and navigate every home and building.

Lincoln Allen, Postmaster-General/CEO of Jamaica Post, underscored the initiative’s alignment with national development priorities and its long-term significance: “This pilot initiative is directly aligned with Vision 2030 Jamaica and the Government’s digital transformation agenda, which emphasises innovation, efficiency, and improved public service delivery. A modern, reliable addressing system is foundational to national development, as it strengthens logistics, enhances emergency response capabilities, expands e-commerce, and promotes broader inclusion in the digital economy.

“As Jamaica’s designated postal operator, Jamaica Post continues its efforts to modernise its operations to remain relevant in a rapidly evolving global logistics environment. This collaboration with Yassuh Jamaica Limited represents a practical, technology-driven response to a long-standing national challenge. By improving last-mile delivery, service reliability, and customer experience, the initiative has the potential to position Jamaica Post as a key enabler of national connectivity, economic growth, and a more efficient, inclusive digital society.”

Beyond logistics, the Yassuh ecosystem is designed to support wider national development. The platform enhances geospatial capabilities in hospitality and travel, strengthens emergency response, and expands Jamaica’s e-commerce potential, an area long constrained by unreliable addressing.

Andrew Walker, CEO of Yassuh Jamaica Limited, said the partnership addresses a major development gap.

“Our mission at Yassuh Jamaica Limited is to bridge the gap between the developed and developing world. One of the most persistent gaps is last-mile delivery logistics, where countries lack a uniform addressing system. The Yassuh ecosystem solves that issue, and this kind of digital transformation will be extremely beneficial for Jamaica,” Walker said.

He added that partnering with Jamaica Post carries special significance.

“The Post Office plays a critical national role. This partnership gives us an opportunity to help transform it into a first-world logistics entity by merging digital innovation with people for more efficient, end-to-end delivery,” he noted.

Carol Hammond, Head of Corporate Services at Jamaica Post, praised Walker’s contribution.

“Andrew Walker utilised his international exposure, saw an opportunity, gathered resources, and brought them back to impact Jamaica. I like that this is a personal contribution to the country,” Hammond said.

Walker, a former software engineering manager at Google, led infrastructure supporting products such as Google Docs and G Suite, serving billions globally.

Sophia Hamilton Brown, Deputy Postmaster, highlighted the operational benefits of the partnership: “This collaboration between Jamaica Post and Yassuh will be transformational for the Department. Due to the addressing challenges, some customers, especially in remote areas, would benefit from improved service delivery and in general, better customer experience.”

The Yassuh platform has already supported national emergency response efforts during Hurricane Melissa, assisting coordination through the Private Sector Emergency Operations Centre, emergency requisitions to the Jamaica Defence Force, and relief tracking across more than 200 locations.

The pilot marks a major step toward building a modern, inclusive national addressing and logistics system for Jamaica.