Jamaican dancehall artiste Ding Dong did not disappoint the thousands of spectators who turned out for the riveting finals of the Jamaica Premier League (JPL) games on Sunday (June 11).
Prior to the start of the 7:00 pm showdown between Mount Pleasant Football Academy and Cavalier at Sabina Park, without warning Ding Dong ran on the stadium’s field dressed in orange and black at 6:30 pm and kicked off a one-of-a-kind experience of the Campari pre-game show.
The unexpected but well-received mini concert resulted in a memorable entertainment experience especially for the Mount Pleasant fans whose team was coming to the finals for the very first time in the history of the competition.
The artiste and dancer started off the Campari pre-game show with his singles: Bounce, Stir Fry, Bup Bup Bup, followed by others, which his crew of Campari dancers and the crowd rallied along with.
Pavel Smith, marketing manager at Campari, was elated with the entertainment value offered to the spectators to prepare for the excitement which would have unfolded.
“The finals of the Jamaica Premier League was filled with anticipation for spectators. On top of this, the league itself is high in entertainment value just based on the nature of and the love of the sport. Campari had to add our own flair though, we are heavily invested in the business of entertainment and as such had to put our own spin on it and who better to engage a crowd than Ding Dong,” Smith said.
The Campari party stand was the place to be during the match as well!
Complete with dancers, music throughout and a Campari bar offering drink deals to patrons, the energy was unwavering as the crowd watched the talented players go head to head on the field.
At the end of the nail-biting match, Mount Pleasant emerged victorious with a 2-1 win over Cavalier, returning to St Ann with their first-ever hold on the JPL trophy.