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USA | Feb 18, 2023

Domino’s sells 2 million pizzas during Super Bowl LVII

Al Edwards

Al Edwards / Our Today

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A staff member of US pizza chain Domino Pizza hands a pizza to a customer in the chain’s first German chain store in Berlin. (Photo: REUTERS)

Michigan-based multinational pizza restaurant chain, Domino’s Pizza, did great business on Super Bowl LVII last Sunday (February 12), which featured the Philadelphia Eagles and the Kansas City Chiefs, selling 2 million pies.

Online orders increased significantly and Domino’s effectively harvested that data.

Last year, Domino’s revenue came in at US$1.07 billion producing an operating income of $176.5 million with net income down 17 per cent at $100 million.

The company has 19,519 stores and has operating cash flow of US$330 million.

Its financial results for the fourth quarter are expected in February 2023 with its revenues predicted to grow to around US$1.45 billion and its net earnings falling to $3.96 per share for the December quarter.

Domino’s delivered around one out of every three pizzas in the United States before the coronavirus (COVID-19) pandemic and that remains the case today.

Domino’s CEO Russell Weiner said: “In a world where consumer confidence is shrinking and inflation is high, Domino’s will succeed as we have strong profitable franchises, a team that makes disciplined decisions based on insights and have the digital supply chain and delivery expertise to offer best in class value and customer experience.”

Founded in December 1960, Domino’s is the largest pizza company in the world. The company has recently purchased a fleet of 800 EVs to meet delivery demand.


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