Business
JAM | Nov 17, 2025

Dr.Jacqueline Coke-Lloyd | Reigniting the spirit and creating new industries post-disaster 

/ Our Today

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An aerial image capturing the devastation of a section of Black River, St. Elizabeth, two days after Hurricane Melissa’s passage on October 28. The category-five cyclone tore roofs from buildings, inundated homes, and toppled utility poles, leaving a trail of destruction across the town. (Photo: JIS)

Disasters challenge both systems and people’s resilience. 

When Hurricane Melissa hit the Caribbean, it halted operations and created job instability. However, after such events, new possibilities emerge – ways to rethink sectors and boost economic growth. In many regions, rebuilding efforts have led to creative solutions. Following the quakes in Canterbury, New Zealand, alongside Fukushima’s crisis in Japan, communities did more than reconstruct – instead, they sparked fresh economic ventures. 

By using recovery efforts, they brought in durable designs, clean energy systems through tech-driven fixes. Such cases prove hardship may fuel enterprise, transforming setbacks into momentum for progress. The Caribbean holds comparable potential. Rebuilding demands not just workers, but smart materials paired with adaptive structures, creating space for homegrown startups. 

Dr Jacqueline Coke-Lloyd. (Photo: Stokely Saddler for jacquelinecokelloyd.com)

Travel sectors could rise renewed via green strategies or nature-focused tourism, drawing guests while reducing exposure to coming shocks. Renewable sources like solar or wind, combined with local power networks, offer steady electricity while opening doors to learning and employment in new industries. Debris from storms such as Melissa may become raw material when reuse systems are applied, sparking small ventures focused on sorting and reprocessing waste. Clear planning, along with teamwork, shapes effective recovery-driven economies. 

Public agencies, together with companies and residents, need to pinpoint promising areas, fund education programs, also open funding routes for startups. Meanwhile, building habits that value strength during hardship – highlighting creative fixes, shared effort, plus flexibility – rebuilds morale so individuals begin seeing chances instead of only damage. Disasters always cause disruption – yet they uncover strength and original thinking in people facing hardship. Because of this drive, the Caribbean could shape fresh industries after Hurricane Melissa; recovery might lead to real change. A stronger economy becomes possible when workers are prepared for what comes next.

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