The 1,586sqm store celebrates Jamaican rum among other local products
Global travel experience player, Dufry officially opened its new 1,586sqm main duty-free store at the expanded Sangster International Airport with a ribbon-cutting ceremony celebrating the completion of its expansion last week.
The newly-constructed and larger walkthrough duty-free store has been relocated nearer to the security channel to fully maximize the high passenger footfall. As one of the largest and busiest airports in the Caribbean, Sangster welcomes almost 5 million international passengers each year.
The store, which is now 500 sqm larger, offers an extended product range across all the core categories of beauty, liquor, luxury accessories, tobacco and confectionery, as well as local food, travel accessories, electronics, toys and souvenirs. Conveying a strong sense of place, a striking central area called “Rum Vibes” showcases local liquors including many Jamaican rums.
Array of Jamaica’s finest rum
Customers are invited to sample some of the brands that are available at the in-store tasting bars. Another highlight is the 110sqm Appleton Estate Rum boutique area.
Appleton is the most popular Jamaican rum brand and customers can discover its rich heritage using the digital in-store touchpoints and promotional tasting area, which combine to create an engaging and immersive experience for travellers. The inauguration of the store was led by Dufry President and CEO Latin America, Enrique Urioste and Dufry General Manager of Caribbean, Juan Antonio Nieto.
From MBJ Airports Limited, operators of the Sangster airport, the team was led by CEO Shane Munroe; CFO, Sherifia Powell; Legal Counsel, Camille Royes and the Commercial Business Development & Marketing Manager, Sharon Hislop. The Dufry team expressed delight at the opening of its expanded new store, describing it as impressive.
DFNI, which visited Montego Bay for the opening of the shop-in-shop quoted Urioste as saying, “When planning the development of the new store, we have been able to introduce many exciting new brands and features that really reflect the great spirit and vibrancy of Jamaica. We look forward to continuing to deliver a first-class shopping experience to each and every customer that visits our store.”
For his part, Munroe remarked, “We are delighted to have this new duty-free store as part of our commercial offering and it fits perfectly into our ongoing commitment to provide a world-class shopping experience for our passengers.”
Dufry has a long-standing relationship with MBJ, having operated the duty free and duty paid stores at the airport since 2012.