SAINT International’s triad of Brit Knight, Naki Depass and Tomiwa have delivered their in-demand ‘face value’ to newly released global beauty and skincare campaigns and glossy magazine editorials.

Jamaican SAINT model Knight is commanding attention for Italian makeup brand Kiko Milano’s advertising promotion while her Nigerian counterpart Tomiwa co-stars for skincare imprint Innisfree’s multimedia rollout of its latest eco-friendly skincare lines. And, The Rock’s Depass is beautifully captured in Spanish magazine ‘S Moda‘s just-out beauty story spotlighting looks using the upmarket makeup portfolio from Byredo. 

Prominently showcased in Kiko Milano’s 1,000-plus storefronts in more than 60 countries, Knight’s ad campaign visuals for the European cosmetics brand sees the Linstead, St. Catherine-raised fashion star lensed alongside a makeup artist’s extended hand employing the slanted eyeliner brush product.

Speaking to OurToday from the Indonesian island of Bali, where she’s wrapping up a birthday vacation, the SAINT model divulged: “I shot the campaign in Milan in May last year.”  

Booked by her rep from the Italian modelling agency, Why Not, Knight jetted in from London for the one-day shoot. “I quite fancy the Kiko Milano line because it’s always trending and they are ever diversifying,  which is very important,” she explained.

Besides Kiko Milano, Knight has appeared in ad campaigns for several beauty brands including Fenty Beauty, Lancome, Ofra Cosmetics, Nars and Estee Lauder. 

The high-stakes beauty market is a major global moneymaker for make-up, fragrance, hair care and skincare brands, generating US$446 billion in worldwide revenue in 2023, and growing by 10 per cent from the previous year. This, according to a joint report issued last year from global management consultancy firm McKinsey & Company and The Business of Fashion, a leading fashion news platform. The report forecasts annual growth of six per cent per year through 2028, at which time, revenue is expected to reach US$590 billion.

Shining brightly in a recently unveiled marketing blitz for Innisfree is supermodel-in-the-making Tomiwa. The 24-year-old’s ebony complexion serves as a glowing canvas for the South Korean company’s daily UV defence sunscreen and green tea seed hyaluronic cream. She revealed that the shoot for the eco-friendly brand—sold in beauty and skincare retail chain Sephora—was done five months ago in New York. “I saw the promotional images of myself for the Innisfree campaign in Sephora last week, and boy was I ecstatic,” raved the Brooklynite to Our Today.

A figurative abstract visual artist who enjoys at-home painting sessions when off duty, Tomiwa has previously laned cosmetics brands Bare Minerals and Essence Makeup, as clients.

Excited too, for her own latest assignment—a five-page glossy editorial titled ‘Escape from Uniform’ which co-stars the pair of American Eden Somerset and Chinese Chenyin Qi—Depass was lensed by photographer Mikael Schulz for S Moda.

With the luxe Byredo palette of Blue Marionette eyeshadow, Gilded Memoir highlighter, and Space Black mascara, among the products used on her face by makeup artist David Razzano, Depass said of the freshly published work: “It’s always a surreal moment seeing the magic I was able to create with the team. I feel very proud of myself.”

The SAINT model, who co-fronted a Nars Cosmetics campaign in 2021,  and is based in The Big Apple’s borough of Manhattan, gushed: “I love doing beauty projects so I was really happy to be a part of this S Moda beauty shoot. The different details of each makeup felt like I was transformed into a work of art. It was great to work with Mikael again who I had previously shot with two years ago.” 

Continuing the stroll down memory lane, Depass recalled her first-ever magazine editorial: “It was for an ElleItalia shoot in Paris in 2016. I remember feeling very nervous and trying my best to take the photographer’s direction. In the end I was really happy with the results.”

Now, a seasoned muse, she relayed: “photo shoots are fun for me. I basically get to play different characters and become a different person in order to bring the vision to life.”