Education
JM | Nov 12, 2021

Entrepreneur Jhomone Leslie’s WolfBay Co filling closets with quality

Ategie Edwards

Ategie Edwards / Our Today

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Jhomone Leslie

A man of action, resourceful, ambitious, strategic – these are only a few of many words that can be used to describe entrepreneur, Jhomone Leslie.  

The larger-than-life figure, in September of 2020, launched his 2019 brainchild, WolfBay Co. Since then, the clothing line has seen amazing success, although still in its infant stages.

Leslie sat with Our Today to share his journey to becoming a businessman.  

Teco, as he is affectionately called by his peers, had his life altered after reading two very well-known books. It was at the age of 16, when most are in the ‘figuring out’ and ‘experimenting’ phase of their lives that the WolfBay Co. owner and operator first envisioned himself as an a entrepreneur.  

Working in the Portland library that summer, he happened upon a book, seemingly out of place, which he described as changing the trajectory of who he would become. It was the popular financial literacy guide, Rich Dad Poor Dad by Robert Kiyosaki and Sharon Letcher.

“I came upon this book, purple and black cover. I was like ‘no way this belongs here’. Picked up the book and that book changed the trajectory of who the world would now know as Jhomone Leslie.”  

Shortly after pursuing his tertiary education at the University of the West Indies, he was gifted a book by one of his seniors titled, Think and Grow Rich by Napoleon Hill, which helped to cement the thought of him wanting to become an entrepreneur.

For as long as he could remember, Lelsie has always had a particular love for clothes, detailing that despite not having as many as he would want, he could still put together his ‘fit’ and ‘look good’ in it.  

Jhomone Leslie

He would admire celebrities on social media platforms, taking notice of how good they looked in something as simple as a shirt, pants and sneakers. He compared the experience to looking through his window and seeing someone in equally simple get-up with one or two accessories, noting that they did not look as good as the celebrities did.  

Recognising this, he tried to figure out where the difference lay. It occurred to the young entrepreneur that the difference was quality. This was one of the thoughts that inspired the idea for WolfBay Co.

WolfBay Co. creator modeling his apparel

“What inspired the idea was the fact that I like clothes and the fact that quality clothing will change so much about what we think today. The world treats you better when you dress better.”  

Jhomone Leslie
WolfBay Co. model

He highlighted the fact that starting the company was a major milestone for him, as that was his only obstacle. Once he started, there would be no stopping him.

A hands-on businessman, he believes that the satisfaction of the customer is paramount and his company takes pride in devoting as much time and effort as possible into ensuring the quality of the product is top tier. Leslie finds joy in creating, innovating and reshaping.

WolfBay Co.’s shirts on Instagram page (Photo: Instagram @wolfbayco)

Leslie attributes word of mouth to the growth of the business, recalling a quote that describes his experience.

“If you create something special, people will tell other people about it.”  

The young entrepreneur wants the public to know that the business is here to stay. Looking to expand the company, he envisions that his brand will be in the closets of people across the world.

He has full confidence that the future will see customers fully attired in the WolfBay Co. Brand and, from this, they will feel a strong sense of confidence.

Currently, the company makes shirts but is looking to widen its products, making other apparel including jeans, shorts, socks, and sweaters.

WolfBay Co. model

To get more information or to order your very own WolfBay Co. Portland Maine apparel, visit the company’s Instagram page @wolfbayco.

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