Esirom Foundation honoured for excellence in public service advertising
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Esirom Foundation Limited is a recipient of the Gold Award for the Kingston Harbour Eco-Restoration Initiative and a Silver award for Reggae Sumfest Sustainability for their exemplary public service work during the 7th Annual American Advertising Federation District 4 Angel Awards ceremony.
Conducted by the American Advertising Federation District 4, the Angel Award Competition honors the very best in public service advertising by honoring campaigns that demonstrate exceptional results and execution.
The foundation received the Gold Award in the organisation/cause campaign category and the Silver Award in the social media category.
Mike Weber, founder and chair of the Angel Awards competition, shared that it is inspiring to see the causes and organisations that are serving communities.
“Creating effective advertising for them is a challenge. Unlike selling a product, the advertising needs to elicit an emotional response. The Angel award recipients this year demonstrate that,” said Weber.
For her part, Stephanie Herndon, governor of AAF District 4, said she was immensely proud to witness the high-quality advertising created for charitable causes across Florida and the Caribbean.
“It is an honor to recognize and celebrate the agencies crafting stellar campaigns that shine a light on these impactful service initiatives. The event always leaves attendees with teary eyes and a full heart,” said Henderson.
The awards represent two missions of the organisation: to utilise industry expertise to address community issues; and to celebrate and honour advertising excellence.
Entrants consisted of a variety of advertising service providers, public service organisations, and special-interest causes and groups located in Florida and the Caribbean.
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