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JAM | Apr 29, 2025

Fifth consecutive year of Green Globe recognition for Jamaica’s Rockhouse Hotel

/ Our Today

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Aerial bird’s eye view of the famous Rockhouse Hotel in West End, Negril. (Photo: Facebook @rockhouse.hotel)

Rockhouse Hotel in Jamaica has once again earned recertification from Green Globe, maintaining its prestigious ‘gold’ status after more than five consecutive years of recognition. 

Founded in 1974, the celebrated boutique hotel is beautifully situated above the stunning Pristine Cove along Negril’s western coastline. For the past three decades, Rockhouse has been a beloved retreat for travellers seeking exceptional experiences, proudly upholding a deep-rooted commitment to regenerative travel practices.

In 2022, Rockhouse Hotel unveiled a groundbreaking hydroponic greenhouse adjacent to its gardens, covering over 5,000 square feet of growing space both horizontally and vertically.

Built in collaboration with Gro N Green Organic Farms, the project aims to reimagine the future of Jamaican agriculture by addressing common island challenges such as droughts, soil erosion, and heavy rains. 

The hydroponic farm produces up to 300 pounds of lettuce weekly, alongside tomatoes and aromatic herbs. Staying true to its community-first ethos, Rockhouse extends its hydroponic innovation to young learners, hosting school visits to showcase the latest in farming technology. 

Aerial bird’s eye view of the famous Rockhouse Hotel in West End, Negril. (Photo: Facebook @rockhouse.hotel)

Sustainability remains a core focus. The garden waste is composted or reused, and over 30,000 gallons of harvested rainwater are collected across the property to nourish gardens and handle laundry operations.

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