Xodus Carnival and FirstRock Group have announced a 5-year sponsorship agreement valued at J$20 million on Tuesday, January 16.

FirstRock Group, a committed sponsor of Xodus Carnival since 2022, is expanding its commitment by including Dolla Financial and Ultra Financier, two prominent entities in its portfolio and both pioneers in the Caribbean micro-lending space. This collaboration, spanning from 2024 to 2028, solidifies seven years of steadfast support from FirstRock Group to Xodus Carnival.

Pierre Goubault, CEO of Xodus Carnival, in expressing his excitement about this extended partnership, said, “We’re thrilled to embark on this journey with the FirstRock Group. This marks the longest multi-year sponsorship for Xodus and is aligned with our vision to grow and expand the Xodus brand, continuously enhancing the revelers’ experience. This seven-year collaboration with the FirstRock Group is a testament to the strength of our partnership and the confidence they have in the Xodus brand.

Sable-Joy McLaren, senior manager of group marketing at FirstRock, said: “Extending this partnership with Xodus was a natural progression for us. What Pierre and the team have achieved with the brand over the years, expanding its impact not just locally but regionally, is truly impressive. The FirstRock Group is excited to play a pivotal role in the continued success and growth of the Xodus brand, and we’ve expanded the sponsorship to include Dolla Financial in a more impactful way.”

Tashoni Ellis, group marketing manager at Dolla Financial Services, added: “Dolla is thrilled to unite with Xodus for Carnival 2024, marking a significant milestone for both brands. As we celebrate Xodus’s success and expansion, Dolla is honoured to contribute to this journey, aligning our commitment to excellence and innovation. Over the next four years, we are confident that this collaboration will amplify the vibrancy and success of Carnival 2024.”