Telecoms provider, Flow Business, is calling on entrepreneurs to harness the transformative power of technology as a strategic imperative for successful entry into the burgeoning Latin American (LATAM) market. 

Rochell Myers, director of Flow Business, emphasised that Latin America, with its expansive opportunities and diverse markets, offers a compelling growth prospect for global businesses, highlighting that technology is the key to unlocking this potential.

According to Myers, “Venturing into the LATAM market can be a multifaceted endeavour, marked by challenges such as language barriers, time zone disparities, and logistics intricacies. Technology provides the means to bridge these gaps, streamline operations, and elevate customer experiences, ultimately paving the way for entrepreneurial success in LATAM.”

Myers delivered these insights during the Flow Business-sponsored Keys to LATAM Conference at the Spanish Court Hotel last Thursday (September 7), where she stressed that technology adoption is no longer a choice but a necessity for entrepreneurs aiming to thrive.

By employing the right technology tools to automate routine tasks, business operators gain the freedom to concentrate on growth and innovation.

The one-day Keys to LATAM Conference, designed to empower entrepreneurs eyeing expansion into the Latin American market, achieved resounding success. It brought together industry experts, thought leaders, and business operators eager to explore new horizons within the region.

Recognising the conference’s significance and its alignment with Flow Business’s mission to empower small business owners with cutting-edge technology and telecommunications solutions, the company proudly served as the event’s official technology partner.

At the Keys to LATAM Conference, Flow Business reaffirmed its commitment to empowering business operators with technology solutions tailored for expansion efforts.

Company representatives engaged with attendees, sharing insights on how advanced telecommunications solutions enhance connectivity, communication, and operational efficiency when entering the LATAM market. Participants gained valuable insights into services customised for the specific needs of small and medium-sized enterprises aiming to expand their presence in Latin America.

Craig Powe, CEO of Adtelligent and the conference organiser, expressed immense pride in the event’s impact on the budding and established entrepreneurs in attendance.

He stated, “Keys to LATAM has provided a dynamic platform for knowledge exchange and exploration of opportunities, enabling entrepreneurs to access foreign exchange in a market spanning 21 countries with over 656 million inhabitants.”

Distinguished speakers at the conference included Ambassador of the Dominican Republic to Jamaica Angie Martinez; Tourism Minister Edmund Bartlett and Investment and Commerce Minister Aubyn Hill.

The event drew over 300 attendees under the theme “Unlocking the Potential of the Latin American Market.”