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JAM | Jul 21, 2023

Flow offers more customer rewards in ‘Toppa Tappa’ summer campaign

/ Our Today

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Dancehall artiste Teejay performs with Shady Squad dancers during the launch of Flow’s ‘Toppa Tappa Summa’ campaign on Friday, July 7, 2023, at Flow’s corporate offices on Carlton Crescent in St Andrew. Teejay is the face of the new campaign which offers customers cash and instant prizes when they activate a five-day or higher prepaid mobile plan. (Photo: Contributed)

Flow is topping up its customers’ summer experience with a new campaign headlined by dancehall hotshot and self-proclaimed ‘Uptop Boss’, Teejay, that offers over J$300,000 in weekly prizes.   

Customers who participate and play in Flow’s ‘Toppa Tappa Summa’ campaign will also win gadgets, such as bluetooth speakers and smartwatches, as well as mobile credit and supermarket vouchers.

The promotion is open to new and existing mobile prepaid customers, as well as customers who switch to the Flow network.

In addition, customers get up to 75 per cent discount on select Samsung handsets. 

To be eligible, customers must activate a five-day or higher data plan using the Top Up Flow app or dialing *129*6# on their Flow mobile phone. When customers activate their plan, they immediately receive a text message from ‘Flow Summa’ with a link giving them the chance to win instant prizes by playing the Run to Win online game.

Dwight Williams, Flow’s commercial director for its mobile division, said in addition to these prizes customers can enjoy unlimited social media browsing, YouTube and calls to any local network as well as data for TikTok and an allocation of international minutes to the United States.

“Flow offers the best value and the most Unlimited features of any network in Jamaica because we understand the needs of our customers and how they like to communicate and interact online,” noted Williams.

Deno Crazy with Dwight Williams, Flow’s commercial director for mobile. (Photo: Contributed)

“For the summer, we are rewarding our existing customers with great incentives and making a strong case for persons on other networks to switch to Flow.”

Flow’s summer campaign is headlined by dancehall sensation Teejay who has emerged as one of the trending artistes for the summer thanks to his latest hit song ‘Drift’. The artiste said he was excited to work with Flow after learning more about the brand. 

“When Flow reached out and shared the vision for the Summer campaign I really liked what I heard and I believe the customers will love the campaign visuals and the great deals Flow is offering,” said Teejay. “Flow is also a strong brand and always has campaigns that grab your attention and this one allows me to engage with my local fan base and the customers get to win up in ya!”

In true summer spirit, the Flow team kicked off its campaign with an internal launch party for hundreds of its team members at its Carlton Crescent office on July 7.

The event served to both educate the staff on the campaign and energise the team to deliver a great customer experience.

The launch party also included a performance by Teejay and Deno Crazy, and an appearance by social media influencer Keitcia ‘TC’ Chatman.

Guests of Flow for the Toppa Tappa Summa Launch (seated) Teejay, TC, Deno Crazy and Andre Skeen (standing left). Joining them are Flow team members from 2nd left Krishana Davis, Dwight Williams, Kayon Mitchell, Ana Suarez, Latoy Lawrence, Nastacia McLeod and Andrew Brown. (Photo: Contributed)

Flow’s Toppa Tappa Summa campaign began on July 5 and runs until August 31.

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