Flow’s vice president and general manager, Stephen Price, has urged members of the Business House Basketball Association (BHBA) to choose a “player” mindset in their approach to game, work, and life.

Price’s call to action came during his address at the BHBA’s recent closing and awards ceremony.

He emphasised the importance of teamwork and resilience, as he pointed to the life lessons imparted by basketball, based on the “Victim vs Player Mindset” – a concept that transcends the court, extending into the realms of personal growth, resilience, and triumph.

“The player is in the game and can affect the result. The victim is out of the game and can only suffer the consequences of others’ actions,” Price charged.

Citing his own experience on the rugby field, Price shared: “In the world of sports, we often encounter challenges that can be likened to the struggles of a victim. Injuries, setbacks, and losses can make us feel powerless. But what sets true champions apart is their ability to transform these victimising moments into opportunities for growth and strength.”

Price added: “Playing the victim can feel safe, preserve our self-esteem, and help us avoid being blamed or called out as wrong. Being a player comes with accountability and, possibly, failure. But we can move forward with confidence as a player if we base our self-esteem on taking responsibility and working with integrity.”

Examples of victim language are: “It can’t be done”; “I had to leave”; “I don’t have time (or money)”. Player language, on the other hand, reflects: “I haven’t found a solution yet”; “I’m late because I chose not to leave earlier to compensate for the traffic” or “I choose not to do it”.

The Flow VP’s challenge to the BHBA members is in keeping with the communication and entertainment company’s broader commitment to supporting youth development and community engagement initiatives, to empower the next generation of leaders to excel, both on and off the court.

Lt. Colonel Clifton Lumsden, BHBA president, in his review said: “The association fosters teamwork, communication, and healthy competition among colleagues, ultimately contributing to a positive work culture while promoting physical fitness and stress relief.”

The National Housing Trust, Wisynco, Bank of Jamaica, National Commercial Bank, Financial Services Commission, Jamaica Racing Commission, and National Land Agency were among the companies whose team members walked away with awards for their outstanding performances throughout the season, which began in July 2023.