Fontana Limited is expanding its offering at select stores with the launch of Orá, a luxury beauty concept designed to bring a curated selection of high-end skincare, make-up, and fragrance brands to local consumers.

According to the retail and pharmacy chain, Orá represents Fontana’s strategic expansion into the premium beauty segment and aligns with the company’s vision of enhancing the retail experience and meeting the growing demand for luxury beauty products. Moreover, the introduction of the new the product line will “redefine the beauty retail landscape in Jamaica”.

“We recognise the evolving preferences of our customers and the increasing demand for globally renowned beauty brands,” said Anne Chang, CEO of Fontana Limited.

“Orá allows us to create a more immersive and elevated shopping experience, reinforcing Fontana’s commitment to innovation and excellence in retail.”

Among the international beauty brands selected for the curated portfolio that is Orá are Armani, Ralph Lauren, Lancôme, Prada, Viktor & Rolf, Hermès, and Loewe. Some of these brands will be debuting in Jamaica through Orá, offering beauty enthusiasts access to premium products previously unavailable locally.

The first two Orá locations will launch in April 2025, with a dedicated beauty space within Fontana Waterloo and a standalone store adjacent to Fontana Fairview in Montego Bay. These stores will provide customers with a boutique-style experience, including personalised beauty consultations, exclusive product launches, and tailored in-store services such as skincare and make-up tutorials.

Orá’s integration within the FontanaPharmacy.com e-commerce platform will also ensure that customers can conveniently shop for luxury beauty products online.

“This expansion into luxury beauty is a natural evolution for Fontana,” Chang explained.

“Orá strengthens our position in the market, introduces new high-value categories, and enhances our overall brand equity. It’s an investment in the future of beauty retail in Jamaica.”

As Fontana continues to grow, Orá plays a pivotal role in the company’s long-term strategy, contributing to revenue growth and shareholder value while positioning the brand as a leader in the evolving beauty industry.