Sports fans and entertainment lovers will soon be able to enjoy live sporting events and premium lifestyle programming at Palace Amusement locations through a new partnership between Trend Media and Caribbean Premier Sports Limited (CPSL), operators of Rush Sports and Rush TV.

The initiative forms part of a broader move by Palace Amusement to diversify its offerings beyond traditional film screenings while maximising the use of its existing cinema infrastructure to create new entertainment experiences for patrons.

Among the major sporting events set to be featured are Formula 1 and the UEFA Champions League, bringing fans together in a larger-than-life viewing environment designed to enhance the excitement and atmosphere of live sports.

Upcoming viewing events include:

• Formula 1 Canadian Grand Prix | May 24, 2026
• UEFA Champions League Final | May 30, 2026

Gatorade has joined the initiative as a key supporting partner, reinforcing its continued commitment to sports culture, performance and community engagement. According to Gatorade Jamaica Brand Coordinator, Stephan Bennett, the brand is excited to support a concept that blends sports, entertainment and community connection.

“Gatorade is always excited to collaborate and partner with innovative ideas and initiatives like this. Sports have a unique way of bringing people together, and having fans experience live sporting events in this kind of environment is a great idea. We’re happy to support an initiative that creates new experiences for sports lovers while continuing to fuel the passion surrounding sport,” said Bennett.

The partnership is expected to create a new entertainment avenue for Jamaican audiences by transforming the cinema experience into a dynamic destination for live sports viewing and shared fan engagement.

Fans are encouraged to stay tuned to Gatorade’s Instagram page for all the excitement and ticket giveaways related to these upcoming events.