

It is in fact a “Hair, face, a**, ti**ies” year for American rapper Glorilla as she takes over Rihanna’s Fenty brand as the face of all four categories with the ‘Glo Up Close’ campaign.
“Introducing @glorillapimp- our first ever partner for @savagexfenty, @fentybeauty, @fentyskin, and @fentyhair,” the Instagram post read from all four brands.
The Yeah Glo! crooner is also featured on the main page of SavagexFenty’s website.
Glorilla has reposted several tweets and posts on her social media platforms about the partnership. Last year, she was handpicked by Rihanna to appear in campaigns promoting lingerie, makeup, hair care and skin care products.

“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” GloRilla said in a statement at the time. “Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honour. This spring season is all about celebrating confidence, and boldness and embracing your glow. I can’t wait for y’all to experience it all.”
GloRilla was born Gloria Hallelujah Woods in 1999 in Frayser, Memphis. She was born into a large and conservative Christian family, the eighth of 10 kids. Her first hit in the rap industry came in 2022 with her song FNF becoming one of the year’s biggest records.
The ‘Glo Up Close’ campaign marks the artiste’s Fenty ambassadorship debut.

Some fan reactions:
“Rih love her some Glo!” wrote one fan from X.
“Baby Girl eating on all Levels! Proud of You Glo and Rih. GLO-RIH-Hallelujah!” another wrote. “Literally, picked the perfect person congrats Glo,”
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