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JM | Sep 28, 2022

‘Go Down Deh’ still charting on Spotify, a year later

/ Our Today

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Shaggy, Spice and Sean Paul together in a scene from Spice’s hit single ‘Go Down Deh’. (Photo: YouTube @SpiceOfficialVEVO)

Arguably one of the genre’s hardest working entertainers, dancehall queen Spice sees her star continue to rise on the global stage.

Go Down Deh, the lead single off of her Grammy-nominated album 10, featuring music icons Sean Paul, and Shaggy, has now spent a total of 17 weeks on Spotify Global chart, under the category Dance/Electronic: Global and has peaked at #40.

The chart, which updates weekly and debuts the most played EDM tracks globally, features dance tracks from Beyoncé, The Weekend, Swedish House Mafia, Drake, J Balvin, Dua Lipa, and Madonna.

When Spice tapped Shaggy and Sean Paul for a collaboration, she knew the song would be a success but didn’t anticipate the song becoming a global one. Since its release the song has charted in 113 countries on Apple Music and has racked up 90 million streams on Spotify, equating to more than 586,000 units sold worldwide.

The all-Jamaican collaboration was featured on South Korea’s TV Series Street Woman Fighter, which has a viewership of 1.4 million. The song previously ranked #8 on Amazon Music’s 50 Most Played: International Songs and landed at #10 this week.

The queen of dancehall continues to steer her own ship, and has been having a successful year. On August 26, Spice dropped her sophomore album Emancipated. Released under her own label Spice Official Ent, the project entered the all-genre US Top albums chart at no.14, charted in 89 countries on Apple Music, and was #1 in 13 countries on iTunes.

Spice is now an independent artiste and was able to outdo her debut album, which was released under her former label VP Records last year. The album has gotten positive reviews from scores of fans and is said to be one of her best releases.

Pop Off, Crop Top, and Same Mouth appear to be fan favourites from the project and show the artiste’s versatility and ability to deliver a different sound.

The album came in at no.7 on the Billboard Reggae Album chart and became her fourth entry in the reggae albums category. Spice now has bragging rights as none of her projects have missed the chart.

Spice is one of only a handful of Jamaican female artistes to earn a #1 reggae album on Billboard. In 2018, Spice became the first female dancehall artiste to top the chart since Diana King, when her mixtape Captured came in at no.1 and moved Bob Marley a spot down.

Cover art for Spice’s newest project, ‘Emancipated’. (Photo: Contributed)

Earlier this month American fashion designer Laquan Smith who has designed for Beyonce, Lady Gaga, and Kim Kardashian, booked Spice and American producer, and DJ Diplo to entertain his guests for one of New York Fashion Week’s most anticipated events.

In attendance were Madonna, Babyface, La La Anthony, Karrueche Tran, Tiwa Savage, Saucy Santana, Coi Leray and a host of other A-listers. Essence Magazine tagged along and followed closely to capture the ‘Queen of Dancehall’ in her element as she attended a number of fashion shows and performed at the star-studded event.

Her next performance will be on October 1 in Guyana where she will be headlining the Cricket Festival at Guyana National Stadium.

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