Magaritaville in Ocho Rios came alive (June 9) for the very first semi-final for the 2023 staging of Guinness Sounds of Greatness (GSOG). 

Curated to fuel the next generation of sound system disc jocks; four upcoming DJs went head to head for a chance to advance to the finale in the quest for the coveted title of the GSOG ‘Nex Gen’ Champion for 2023. The four sound the went head-to-head in semi-final one were DJ Dynamo Sound, YM Entertainment, DJ Fire Blanks and DJ Jah Jah Blacks of Sweet Love Sound.

Contestants will be competing in three rounds namely juggling round, challenge round and “chune fi chune”. The judges include past GSOG winner and veteran DJ, Ricky Trooper; founder of Bass Odyssey, Keith Walford and DJ Kurt Riley.

High-energy showdown

Hosted by Badda Bling and Fabian ‘Fyahman’ Morris, semi-final one was a high-energy showdown and the ultimate sound system showcase. In addition to the exciting clash, dancehall artiste Jah Vinci closed out the evening’s festivities.

Thousands of patrons  showed up and showed out in their numbers as authentic dancehall clash-culture was on full display.

Guinness’ brand manager, Nadine Hylton, is expecting a good show, declaring, “we are very excited to see what these sounds have to offer. Guinness has always been a big supporter of all things dancehall and undoubtedly, the future of dancehall lies in the hands of these disc jockeys. This year we want to give the next generation of the sound system clash culture a platform to grow and develop their undeniable talent.”

Continuing, Hylton remarked, “GSOG 2023 will be epic and patrons will be blown away by this year’s staging throughout all rounds. We are happy to provide a platform for them to showcase their skills and talents.” With this being GSOG’ 15th staging, Guinness upped the ante where contestants will be vying for J$1.5 million in cash and prizes.