American singer, songwriter and activist, Ashley Nicolette Frangipane, who is also known as Halsey, has officially launched her make-up line, about-face Make-u(p).

Halsey started gaining attention on social media from self-released music. She was then signed by Astralwerks in 2014, after which she released her debut EP, Room 93, later that year.

Ever since Halsey became ‘known’, she has offered more to the public than just music. She was also an advocate for the Black Lives Matter movement in 2020.

Now she has expanded her creativity into beauty products, which seems to be something of a passion for her. Check out her Instagram post:

Halsey also stated that about-face was a baby of her own conception. She
explained how special the company was to her because she is not just the face or the creator of the company but she’s also the head make-up artist.

This was statement stands on its own as Halsey has always been the type to communicate and be part of her environment.
About Face: to suddenly and completely change one’s direction: