Trinidadian conglomerate Agostini Limited has rebranded Health Brands Limited to Aventa Jamaica.

Aventa Jamaica will utilise the same logo as the Agostino Group but in a vibrant green. The logo features four leaf-like shapes, representing employees, partners, customers, and communities as they unite to create a spark of innovation and growth—the driving force behind the group.

Speaking of the rebranding exercise, Aventa Jamaica CEO Glenise Durrant-Freckleton said, “This rebrand strengthens our position for future growth while reinforcing our Caribbean identity. Together, as part of the Agostini Group, Aventa Jamaica alongside other Aventa companies is a strong, unified distribution partner providing a simple and compelling gateway to the wider region. For our employees, it is also an opportunity for them to see themselves as part of a larger integrated partner to health ecosystems across the region.”

This new chapter for Aventa Jamaica underscores its position as part of a wider regional grou of companies and its new focus on valuing strong partnerships with the common purpose of improving lives through the building of strong, sustainable, and innovative businesses that serve as the benchmark for success.

The Agostini Group has operations in 10 markets, clients in over 30 countries and 3,500 employees. Group operations have traditionally been conducted through more than 20 companies, inclusive of Aventa Jamaica. The rebrand will establish a new shared logo and brand identity for companies within the group for the first time.

The rebranding forms part of wider restructuring and rebranding of Agostini Limited to include name changes to companies across the three main sectors of its operations – consumer products (warm orange logo), pharmaceutical and healthcare (vibrant green logo), and energy and industrial (cool blue logo).

Companies in Trinidad and Tobago and Barbados had their names changed on February 17, 2025.

“Name changes in other territories will go into effect as regulatory approvals are granted in those markets,” the company further outlined.

Group CEO Barry Davis, who spoke at the recent rebranding of the group, highlighted how the exercise will strengthen the company’s position for future growth and reinforce its collective identity.

“[It also] ensure[s] that our employees, customers, and partners see us and our joint business ventures as part of a larger, connected, and sustainable organisation. As we approach our 100-year anniversary, it is important that we present ourselves in a manner that reflects the way we have always operated – as a strong, unified distribution partner providing a simple yet powerful gateway to the wider region,” he shared.