Essential Events and Marketing’s Health Hair & Beauty Expo (#HHBE) is set to take flight to host its first North American event in partnership with Nova Southeastern University (NSU) in Fort Lauderdale, Florida.

Since its launch in 2019, the Health Hair & Beauty Expo has hosted thousands of attendees and will launch its #HHBE POP series on March 19 at the Alvin Sherman Library on the grounds of the campus. 

“The launch of #HHBE in Florida signifies the continued evolution of the brand, as we continue to create unique experiences tailored to meet the needs and desires of our #HHBE family. #HHBE POP will cater to the NSU and Broward County communities, to create a space that celebrates and empowers through beauty and fun activities” said Renae Wilson, director of marketing, partnerships and projects. 

The event is powered by the Alvin Sherman Library’s Circle of Friends and will feature NSU student-run businesses and other organizations, offering a variety of options in health, hair, beauty, wellness and food to the attendees.

In keeping with the #HHBE tradition, attendees will be able to shop and will also receive free #HHBE swag bags with hair and beauty samples and products.

The next staging of the Health Hair and Beauty Expo will run from May 31 to June 1 in Jamaica.