Hennessy, acknowledged as the finest cognac the world over, has signed on to be the official spirit partner of the upcoming Burna Boy Concert planned for the National Stadium in Kingston on December 18.

In a statement, Hennessy said it would add its usual flair with plans to place its ultra-premium touch on the event, by providing the ultimate Hennessy experience in the Ultra VIP section for specially invited patrons.

Kamal Powell, regional marketing manager at Campari, distributors for Hennessy, was ecstatic about the partnership.

“Hennessy is a premium entertainment brand, and we always seek to align with strong high-value events. The ‘Love Damini’ event falls into this category,” said Powell.

“Hennessy will be outfitting and building out the Ultra VIP section for its esteemed guests who can look forward to a truly rewarding, entertaining and exceptional experience.”

He added: “We are also a brand of firsts and as such, we are happy to welcome Burna Boy to the island for the first time to perform. Hennessy will go above and beyond to ensure that it is a memorable event for our valued consumers.”

The Grammy award winning Nigerian artiste decided on adding Jamaica to his ‘Love Damini’ tour just last month.

The concert, ‘Burna Boy Live’, will run in three Caribbean countries over three nights – December 16 in Trinidad & Tobago; December 17 in Antigua and December 18 in Jamaica – making the performer the first ever African artiste to headline stadia in these islands.

He is using the tour to promote his sixth studio album, Love Damini, which was recently nominated for Best Global Music Album. It features dancehall artiste Popcaan on the song TAS (Toni-Ann Singh). Popcaan recently confirmed that he will also perform at the event.

The tour kicked off in May this year and is expected to conclude at the Roskilde Festival in Denmark in June 2023.

The promoters of the event, Duke Concept, are anticipating a huge success.