Once again teaming up the Xodus and YardMas bands, Hennessy promises a week of premium festivities leading up to Road March Day on April 7 for Carnival in Jamaica.

The celebrations start with a pop-up event on March 30, transforming Ribbiz UltraLounge into a carnival wonderland.

On April 3, Hennessy will activate at Xodus Carnival’s inaugural masquerade party, Fete Gala. The brand will also be present at the YardMas Rytz event on April 4, featuring a live performance by Trinidadian soca star Kes.

To solidify its position as a major player in Carnival celebrations within the region, Hennessy is set to execute activations that will leave revellers and consumers eagerly anticipating the main event on April 7.

Pavel Smith, marketing manager at J. Wray & Nephew, distributors of Hennessy, expressed confidence in this year’s festivities surpassing those of 2023.

“We are promising a grand show that will ensure that in years to come, Hennessy is synonymous with Carnival. We have great things in store this year, and we absolutely can’t wait to celebrate with and show our loyal supporters what we have in store,” Smith said.

On Road March Day, Hennessy will be seen chipping down the road with the YardMas band, celebrating alongside influencers, ambassadors, and artists, mirroring last year’s execution.

The Carnival celebrations culminate on April 7, with the highly anticipated Road March, where masqueraders will flood the streets of Kingston, showcasing beautifully designed, colorful-feathered costumes.