Business
JAM | Jun 11, 2024

Honey Bun buys Swirls brand

/ Our Today

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Freshly baked cinnamon rolls pictured amid Swirls branded bags at its store in Half-Way Tree, St Andrew. (Photo: Instagram @swirlsjamaica)

Baking giant Honey Bun continues its expansion by acquiring the Swirls pastry brand, effective June 1.

With this integration, the junior market-listed company plans to enhance its product portfolio, offering a wider variety of baked goods and meals to meet the growing consumer demand.

Two months ago, Honey Bun announced that it would be spending J$1 billion to create a new production facility in Angels, St Catherine, as it pushes forward with its expansion. The new plant is set to more than double the manufacturing capacity of the baking company. 

Honey Bun, which operates Jamaica’s first HACCP-certified bakery will see the first phase of construction on this expanded baking and warehousing facility well underway. Honey Bun recently signed the long-term lease agreement for the 160,000-square-foot mega-facility.

The long-term lease of the new four-and-a-half-acre property, which will be operational in the next seven to 10 months, will initially see Honey Bun moving half of its operation from its current Retirement Crescent property in the Corporate Area.

The new property makes access to major markets more efficient while allowing us to answer the call from our customers for greater supply. The company produces several variations of over a dozen products resulting in a range of over 40 SKUs from three brands Honey Bun, Island Bites, and Buccaneer Jamaican Rum Cakes

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