Timing of this support could not be more perfect
May Pen, Clarendon-based Humble Lion Football Club has scored million-dollar support from micro-financer, Access Financial Services (AFS).
The sponsorship comes as Humble Lion redoubles its effort to claim crucial points to push past Harbour View, with whom they share the fourth-place position in the Jamaica Premier League (JPL) points standing. Now on 29 points, Humble Lion has surpassed last season’s total of 28.
While being tied on fourth place, Harbour View leads Humble Lion on goal difference. However, buoyed by recent performances, including their win over Molynes United, Humble Lion’s coach, Andrew Price and his team are optimistic of a playoff berth.
Speaking at the official signing ceremony at AFS’ head office in Kingston last Friday (March 3) Price commented: “The timing of this support could not be more perfect. It has come right when we need it the most. It really allows us to focus on the game and the preparation of the players as we press for a spot in the final four. We’re truly grateful to Access and we will do everything we can to represent your brand well.”
Partnership with national impact
In expressing appreciation to the lending organisation, Professional Football Jamaica Limited (PFJL) Chief Executive Officer, Owen Hill described the deal as a partnership with national impact.
According to him, “this is not just about one team. We’re welcoming Access into the Jamaica Premier League and giving them access, pun intended, to all 14 clubs across Jamaica. Beyond support for football, Access has a reputation for building franchises, and we look forward to what they can offer our players and their organisations off the field of play”.
With the relationship now official between the JPL and Access, the microfinance company is looking to create opportunities to support players across the league who are also pursuing business ventures. For his part, AFS Acting Chief Executive Officer, Hugh Campbell remarked: “We’re happy to be joining the JPL fraternity not just because we believe in football, but because we also believe in the value we can bring to the lives of these young men. Many of these players and their families have small businesses that need support and we’re here to help them grow in that area as well.”
The sponsorship deal expires at the end of the current season and the Campbell said he’s already exploring the option to renew.
“We are looking for long-term partnerships to grow the league over time. Access is one of those organisations that we believe is a great fit for the JPL and we intend to make it a worthwhile partnership for all involved. It’s in keeping with our mandate to upskill the organisations across the league and create partnerships that will drive that growth,” added Hill.