Hyundai Motor Company announced the return of its FIFA World Cup fan engagement program, ‘Be There With Hyundai’, introducing an exciting new initiative for the upcoming FIFA World Cup 26. 

Aligning with Hyundai Motor’s commitment to fostering youth engagement and global family connections, the campaign will feature a dynamic drawing contest for children, with winning designs showcased on the official buses transporting national teams throughout the tournament.

“The ‘Be There With Hyundai’ initiative offers a unique opportunity for children around the world to express their passion and aspirations for the FIFA World Cup 26™,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “This initiative reflects the passion and hope of the younger generation in the National Team bus design, connecting children’s dreams with the players and creating shared strength. Hyundai Motor remains committed to delivering diverse programs that share the excitement and emotional experience of the FIFA World Cup™ with football (soccer) fans worldwide.”

Inspiring Youthful Creativity through Passionate Contest

For the FIFA World Cup 26™, Hyundai Motor invites children aged 5–12 from participating nations to express their national pride and love for football (soccer) by creating artwork that captures their excitement for the tournament and sends the biggest cheer to their National Teams. The contest, titled ‘The Greatest Cheer,’ will run from December 2, 2025, to January 30, 2026, fostering widespread youth participation and enthusiasm for the global event.

Participating children can download the official drawing template from FIFA.com, create their artwork, and submit the scanned image via FIFA’s email ([email protected]). One winner will be selected for each participating National Team, with their design prominently featured on the official team buses transporting players to matches throughout the tournament.

In addition to having their artwork brought to life on the global stage, each winning child, along with one guardian, will receive an exclusive invitation to the FIFA World Cup 26™, co-hosted by the United States, Canada and Mexico and taking place from June 11 to July 19, 2026. The prize includes the Group Stage match ticket, round-trip airfare and accommodation. 

Driving Fan Engagement and Connection

Hyundai Motor’s ‘Be There With Hyundai’ campaign continues to leverage the global reach of the FIFA World Cup to connect with fans worldwide. Building on past initiatives that emphasized sustainability and fan participation, the 2026 campaign focuses on youth-led creativity and storytelling to enhance brand visibility and engagement.

This year, Hyundai aims to strengthen its appeal among younger audiences through family-friendly initiatives, expand global storytelling via uniquely designed team buses that encourage viral sharing, and reinforce its commitment to youth-focused marketing by creating inclusive opportunities for young fans to engage with the sport.

Since its launch at the 2006 FIFA World Cup Germany, ‘Be There With Hyundai’ has been Hyundai Motor’s flagship legacy program. Traditionally focused on team slogan submissions, the campaign now introduces its first-ever drawing contest. By showcasing creative illustrations on official team buses, Hyundai Motor brings its vision to life—connecting families, fans, and football (soccer) through visual storytelling.