JAM | Feb 5, 2023

iCreate buys Ideas Execution Limited

/ Our Today

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Ideas Execution founder, Kevin Frith will become a top 10 shareholder in iCreate

Creative company, iCreate Limited has bought branding and trade marketing company, Ideas Execution Limited.

The acquisition of Ideas Execution by iCreate fits squarely within its merger and acquisition (M&A) strategy towards building out its vision, as a leader within the creative and digital economies in Jamaica and the wider Caribbean region. Ideas Execution is the leading commercial service provider and business development agency in the route bar market in Jamaica.

Ideas Execution, Campari and Wray and Nephew have partnered to execute over 500 branding projects and distributed products valued at over J$1 billion in Jamaica since 2013. iCreate CEO, Tyrone Wilson, who announced the acquisition is excited at this deal saying, “we are continually seeking to build out our Advertising Division and iCreate as a whole as part of our group’s M&A strategy.”

Continuing, Wilson stated,” this partnership will see iCreate owning 100% of Ideas Execution and founder, Kevin Frith becoming a top 10 shareholder in iCreate and a strategic investor.” This latest acquisition comes on the heels of icreate’s successful closing of digital outdoor billboard company, Visual Limited.

Kevin Frith, founder of Ideas Execution Limited (Photo contributed)

Ideas Execution’s proven track record

For his part, Frith highlighted that Ideas Execution has a proven track record in maximizing the visibility of major brands. He noted that in response to greater demand, as pandemic-related restrictions ease, Ideas Execution increased its capacity to support brand- building projects and business development services utilizing community bars and wholesale grocery businesses.

Ideas Execution founder, Kevin Frith (left) and iCreate CEO, Tyrone Wilson (right) knocks fist to seal the deal in which iCreate has acquired Ideas Execution. (Photo: Contributed)

Ideas Execution has also partnered with a number of clients such as GraceKennedy Group, Seprod and Lucozade to execute over 100 branding projects. iCreate aim is to fuel the digital and creative economies across Jamaica, the wider Caribbean and Latin America, is listed on the Jamaica Stock Exchange with subsidiaries such as Visual Vibe Limited, Digital and Creative Skills training – iCreate Institute, Creative Agency – Vertical Creative Limited and e-Commerce company, Get Paid Limited.


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