Come Sunday, October 30, Jamaicans have a chance to actively join the fight against breast cancer by participating in the ICWI/Jamaica Reach to Recovery Pink Run.

Title sponsor, the Insurance Company of the West Indies (ICWI), made the announcement on Wednesday (September 7) during the official launch event held at Toyota Jamaica in St Andrew. The annual charity race event is back on the radar after suffering an unexpected two-year hiatus due to the pandemic.

In her address, Samantha Samuda, vice-president of marketing, distribution and human resources at ICWI, announced that this year’s Pink Run is projected to raise J$5 million for the Jamaica Reach to Recovery (JR2R) – the sole beneficiary of the run. 

The JR2R is the arm of the Jamaica Cancer Society that provides emotional, psychological and financial support to breast cancer survivors.  The non-profit organisation, which is staffed by volunteers who are themselves breast cancer survivors, relies heavily on the monies raised from the annual charity event to provide adequate support to its members.

Samuda explains that ICWI’s support is indicative of the work of the company to support families by doing what they can to save the lives of breast cancer patients, which are largely women.

“In 2019, the race raised $7 million, a significant contribution which went a far way but there is now a tremendous gap in the organization’s coffers because of the cancellation of the 2020 and 2021 stagings.  With the pandemic still causing some restrictions, we believe we’ve set a realistic goal to raise $5 million for the JR2R this year. We are attempting to again strengthen the work of the JR2R so that breast cancer patients have the support services they need to win the fight,” shared Samuda.

The highly anticipated 5K run/walk takes place each year in October. Globally, October is recognised as Breast Cancer Awareness Month and Corporate Jamaica has paid homage to survivors over the years through various initiatives each year. The ICWI is leading the charge by encouraging other corporate entities to register their teams for the ‘fun run’ for the benefit of Jamaicans at large.

Carolind Graham, executive director of JR2R, is grateful for the support from the ICWI while expressing the need for support from other corporates.

“We thank the sponsors that have joined us in this initiative so far and want to appeal to other corporate entities to also join us in this effort. We want to make up for the shortfall that we have been dealing with since the pandemic. Our team has been working hard with the small resources to help our breast cancer survivors; so, we want to not just meet the goal but surpass it with the support of the participants. Each registrant is allowing one woman a chance to access life-saving tests and treatments needed on her journey to recovery,” she stated.

Participants will don their pink colours complemented by tutus and tall socks for the walk and run event which has a new home this year, at Hope Gardens.

Registration is now open and persons may visit the Pink Run website at www.pinkrunjm.com to register as an individual or team; donations are also accepted.