FarmHouse will continue operating under its name but now as a brand of 1GS

Durrant Pate/Contributor

One Great Studio Company (1GS), the Caribbean’s leading House of Agency Brands is announcing its acquisition of FarmHouse Creative Marketing, a Jamaica-based creative agency founded by Vanessa Henderson. 

The acquisition expands 1GS’s creative capabilities by adding an agency recognised for its strength in branding, creative direction, and social media, while supporting the group’s continued growth across the Caribbean. The transaction is valued at J$36 million, inclusive of a performance-based earn-out structured over three years. 

 Henderson will continue to lead the FarmHouse brand post-acquisition while serving the IGS group as Director of Brand & Creative. The brand will continue operating under its name as a brand of 1GS with access to a broader team, technology, and specialist expertise.

FarmHouse bringing value to IGS 

FarmHouse, established in 2023, has built a reputation for strategic, relationship-driven marketing across hospitality, real estate, consumer, and lifestyle brands. It will serve IGS’ dedicated creative, social, and brand strategy arm, working across 1GS’s portfolio of brands and taking on new clients independently.

“FarmHouse is exactly what our portfolio needed at this stage,” explains CEO of 1GS, Djuvane Browne saying, “Vanessa has built something truly special. In a short time, FarmHouse has earned the trust of its clients by consistently delivering thoughtful strategy, exceptional creative work, and meaningful results. We’re excited to give the team access to the scale, specialist expertise, and technology that will help them continue growing while staying true to what makes FarmHouse unique.”

Henderson shares this outlook, commenting, “FarmHouse was built on relationships, creativity, and trust, and every opportunity we’ve had has come from people believing in what we do. Joining 1GS is about strengthening what we can offer. As marketing continues to evolve, our clients need a partner that brings together creativity, strategy, data, technology, and measurable performance. This partnership gives us the scale and expertise to deliver even greater value while staying true to the principles that have guided FarmHouse from day one.”

FarmHouse Creative is the third acquisition completed by One Great Studio as the company continues building a portfolio of specialised agency brands. 1GS’s brand portfolio now includes High Voltage Digital, DRT Communications, and FarmHouse Creative.