Computer wholesaler Intcomex Jamaica has moved to adopt Cave District, Westmoreland, prioritising support for one of the most vulnerable communities hardest hit by Hurricane Melissa.

The company, in a statement, disclosed that it has made a six-month commitment that goes beyond relief to full recovery, including repairing critical infrastructure, restoring livelihoods, and empowering residents to rebuild stronger, through several activities, including a festive ‘No-Pay Shopping Experience’.

With needs still rising, Intcomex noted that it is moving from emergency response to strategic rebuilding, focusing its resources on one community to create meaningful, lasting change.

Cave District was selected for relief efforts due to its geographic vulnerability and isolation, significant economic hardship, inadequate infrastructure and basic services, and high concentration of vulnerable residents.

At a launch event held at the IT giant’s corporate office at The Marketplace in St Andrew, the announcement follows the distribution of more than 500 care packages across St. Elizabeth, including New Town, New Market, Fyffes Pen, Brompton, CottaWood, and the Cambridge United Shelter.

To support the community adoption and the long-term investment mission, Intcomex has reimagined its annual Black Friday event, which is now in its 11th year, into a new, more meaningful experience dubbed the ‘Thanksgiving Sale’, taking place November 24–29.

This hybrid retail and humanitarian initiative allows customers to enjoy significant discounts on all technology items.

“Our commitment goes far beyond distributing relief packages; it’s about restoring dignity, stability, and hope,” explained Matthew DeLeon, general manager of Intcomex Jamaica. “By adopting Cave District over the next six months and walking with them through this recovery journey, we want the residents to remember that rebuilding doesn’t happen overnight. We’re here to support them every step of the way.”

Every purchase from the Thanksgiving sale automatically generates a relief package for the adopted community. Customers may also purchase tech Christmas gifts, including headsets, speakers, kids’ gadgets, backpacks, or power banks ranging from J$400 to under J$10,000, which will be delivered to families rebuilding their lives. Each relief package and Christmas gift will include a handwritten Hope Note, a small but inspiring message from shoppers to an unknown recipient, offering encouragement and solidarity.

The heartfelt notes will be delivered directly on December 13, when Intcomex will roll out a first-of-its-kind “No-Pay Shopping Experience”, a festive pop-up event designed to bring happiness and a sense of empowerment to residents of Cave District. The curated mobile store will invite families to browse and choose clothing, household essentials, and personal items without spending a dollar, offering a meaningful early Christmas gift for community members of all ages.

“The No-Pay Shopping Experience is one way we are empowering families to make their own choices again, with pride and independence at the centre of the process,” DeLeon added. “Intcomex is committed to the long haul, and with the support of our international corporate office and vendor partners, we are fully invested in helping this community rise stronger than before.”

“Rebuilding a community starts with rebuilding confidence – and sometimes that begins with something as simple as giving people the freedom to choose what they need, said Sheryl Simpson, product and marketing manager at Intcomex Jamaica.

The Thanksgiving Sale also celebrates a key milestone for Intcomex: the company is now the authorised distributor for Starlink in Jamaica, expanding access to affordable, resilient connectivity at a time when communication infrastructure is essential to rebuilding daily life.

As the island’s leading IT distributor, Intcomex is committed to strengthening network capabilities and keeping Jamaicans connected as they recover.

“Jamaica has always been resilient, and we want our adopted community to feel uplifted, supported, and empowered,” Simpson said.