An Irish football club has partnered with the Bob Marley family to unveil a new jersey paying tribute to and featuring the image of the Jamaican reggae icon. 

Bohemian Football Club, the oldest football club in Ireland, which is also working with Bravado, Universal Music Group’s global merchandise division, said the new jersey would be utilised as part of its away gear. 

The move comes almost 42 years after Marley performed outdoors for the last time ever at the club’s 121-year-old stadium, Dalymount Park, on July 6, 1980.

The jersey pays tribute to the ‘An Afternoon in the Park’ concert with an embroidered hem tag of the original concert ticket on the lower front of the shirt. The front, rear neck and sleeve trims have red, yellow and green features.

According to the club, it will use 10 per cent of the profits from sales of the shirt to buy musical instruments and soccer equipment for people in Ireland’s 40 accommodation centres for asylum seekers, through a partnership with Movement of Asylum Seekers in Ireland (MASI).

“The Marley concert at Dalymount is one of Ireland’s truly special musical events, his only ever Irish show and, sadly, his last ever outdoor one,” Daniel Lambert, chief operating officer of Bohemian FC, said in an interview with Forbes magazine.

The club previously faced a hiccup in 2019 when it found out it did not have the proper licensing rights and had to pull the already hugely publicised and presold design.

This time around, however, the Bohemians have permission and Lambert said he has been told that the Marley family are fans of the design.

“From what I can ascertain there was a will from their side and a push to make it happen,” he told Forbes.

The shirts, made by Irish sports manufacturer O’Neills, are expected to be a hit. One has already been sent to Jamaican sprinter and football fan Usain Bolt.

Last year, a shirt released by Ajax in collaboration with the Marley family sold out in one day.

“I think we’ll smash any Irish record for sure. I know it will be our best-selling shirt,” Lambert said.

“It’s a really nice piece of history and I think it’s going to be pretty big.”