The Jamaica Tourist Board (JTB) says arrivals from the United Kingdom to Jamaica have again reached record-breaking levels.

According to figures, from January to June 2024 there was a 14 per cent increase in UK visitor arrival compared to the sme period in 2023.

This achievement, the JTB says, underscores the island’s appeal as a leading travel destination.

“The growing number of UK tourists arriving in Jamaica is a pivotal moment for our tourism sector, highlighting the strength of our brand and the attractiveness of our offerings. This increase not only supports our economy but also fosters cultural exchange and understanding,” said Minister of Tourism Edmund Bartlett.

“We are focused on building upon this momentum by continuously improving our infrastructure and experiences to ensure that Jamaica remains a favoured destination for travellers.”

The latest figures are not only a testament to Jamaica’s tourism legacy but they are an indication of the country’s future prospects with a line-up of luxury hotel openings; a calendar filled with events that celebrate the island’s rich culture, music, and culinary heritage; and the ease of travel to the island with new direct flights.

Donovan White, Jamaica’s Director of Tourism, shared his enthusiasm: “These record-breaking figures highlight Jamaica’s enduring popularity among UK travellers, and we are thrilled to be the top choice in the Caribbean. This growth reaffirms that Jamaica’s unique cultural experiences, from our pristine beaches to our authentic reggae music, deeply resonate with visitors. As we look forward to 2025, our commitment is to continue enhancing our offerings with new luxury hotels and an array of cultural and culinary events. We invite travellers from around the world to experience the unparalleled warmth and beauty of Jamaica.”

“We are thrilled to see visitor numbers from the UK to Jamaica reaching record highs. This impressive growth is a testament to the dedication of our industry partners and our unwavering commitment to enhancing the unique experience that Jamaica has to offer,” shared Elizabeth Fox, regional director, UK & Northern Europe.