Jamaica falls one place in global tourism index
Josimar Scott / Our Today
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Jamaica fell one place in the World Economic Forum’s Travel and Tourism Development Index (TTDI).
The ranking is compared to the 2019 iteration of the report since there were no measurements for either the 2022 or 2024 cycle.
The country fell from 83 to 84 and received its lowest marks for non-leisure resources, cultural resources, and natural resources. On the other hand, it received its highest score for prioritisation of travel and tourism, travel and tourism’s socioeconomic impact, and safety and security.
Commenting on Jamaica specifically, the report notes, “Jamaica (84th) was the most T&T industry-dependent economy in the region in 2022, with Barbados (74th) and Mexico also ranking among the top 10 T&T-dependent economies globally.”
Information for the survey was provided by Mona School of Business and Management at The University of the West Indies, Mona; Jamaica Promotions Corporation; and National Competitiveness Council Jamaica.
The United States, Spain, and Japan topped the TTDI, while Cameroon, Sierra Leone, and Mali were the lowest ranked out of 119 countries.
“While international tourist arrivals and T&T’s contribution to global GDP are expected to reach pre-pandemic levels by the end of 2024, the recovery has varied by region and segment. Meanwhile, as the sector moves past the shock of COVID-19, it continues to deal with other external challenges, from growing macroeconomic, geopolitical and environmental risks to increased scrutiny of its sustainability and the application of new digital technologies such as big data and AI,” the report states.
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