The Jamaica Tourist Board (JTB) is celebrating a significant victory after being honoured with two top awards at the 2026 TravelPulse Canada Readers’ Choice Awards. Jamaica was named Best Destination – Caribbean, and the JTB also received the award for Best Tourism Board – Caribbean.

 The winners were announced at a gala event held on Thursday, May 14, at the Four Seasons Hotel Toronto, attended by the leaders and luminaries of the Canadian travel industry.

“Jamaica’s success in these prestigious awards is a powerful validation of our product, our people, and our partners,” said the Hon. Edmund Bartlett, Minister of Tourism. “To be voted Best Destination and Best Tourism Board by our esteemed travel partners in Canada is an honour that we accept with immense pride. This recognition energises our commitment to delivering unparalleled travel experiences and reinforces the deep-seated connection between Jamaica and our Canadian visitors.”

This recognition solidifies Jamaica’s position as the definitive choice for Canadian travellers in the Caribbean, representing a powerful endorsement from the nation’s most trusted travel experts. The win is a direct reflection of the island’s outstanding hospitality, world-class tourism, and the JTB’s strong partnership with the Canadian travel trade.

“Jamaica continues to cement its place as the premier Caribbean destination through its warmth and hospitality excellence. We are grateful for the recognition as we commit to maintaining our high service standards,” said Dononvan White, Director of Tourism.

This recognition solidifies Jamaica’s position as the definitive choice for Canadian travellers in the Caribbean, representing a powerful endorsement from the nation’s most trusted travel experts. The win is a direct reflection of the island’s outstanding hospitality, world-class tourism, and the JTB’s strong partnership with the Canadian travel trade.

“This award is a testament to the enduring love affair between Canadian travellers and Jamaica, a relationship nurtured and guided by the country’s brilliant travel professionals,” said Angella Bennett, Regional Director, Canada, JTB. “We are thrilled to be recognised and inspired to continue delivering the world-class experiences our partners and their clients expect.”

Further demonstrating its commitment to the Canadian travel community, the JTB was also the official music sponsor for the evening’s festivities. This sponsorship underscores the JTB’s dedication to celebrating and supporting the industry partners who are pivotal to its success.