Business
JAM | Apr 28, 2022

Jamaica Mountain Peak releases new flavoured-coffee line for coffee lovers

/ Our Today

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On the heels of a record financial performance, Salada Foods Jamaica, through its Jamaica Mountain Peak (JMP) brand, has sought to delight consumers with the release of its flavoured coffee line.

Drawing inspiration from the Jamaican nuance, “I feel for sumpn’ nice”, the new flavoured coffee line features a 3-in-1 complete line of: Cinnameg, a unique blend of cinnamon and nutmeg; Coconut Cappuccino, and Caramel.

Tamii Brown, general manager, Salada Foods.

Each 24-gram sachet combines instant coffee, creamer and cane sugar for a delightful coffee experience for coffee lovers, especially those on the go.

Touting unique flavours and ultra-convenience, and as key drivers for the popularity of its products among business professionals – Salada is continuing its plan for strategic portfolio diversification.

“Our dedication to engaging with our consumers on a frequent basis has given us a clear blueprint of how to proceed. Our consumers want more. More flavour, more excitement, more variety. Our new line of flavoured products delivers just that! A rich taste that delivers the familiar ‘punch’ of caffeine with warm and delectable flavours,” said Tamii Brown, general manager at Salada.

As part of the company’s marketing strategies, to maintain relevance by fulfilling the needs of its consumers, the Jamaica Mountain Peak flavoured coffees provide convenient cups full of flavour throughout the day.

In the last financial year, Salada Jamaica revenues grew by 11.5 per cent to $1.190 billion, yielding a net profit of $156.8 million.

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