The Jamaica Tourist Board (JTB) launched the 2026 edition of the Jamaica Visitor’s Guide on Thursday (February 26), a reimagined publication designed to inspire diverse travellers—from solo adventurers and honeymooning couples to corporate event planners, incentive groups, and destination wedding seekers.

The enhanced guide arrives as Jamaica demonstrates remarkable resilience following Hurricane Melissa and celebrates new milestones, including Usain Bolt’s appointment as global tourism ambassador.

“This guide represents more than a travel resource—it’s a testament to Jamaica’s unwavering spirit and our commitment to excellence in hospitality,” said Tourism Minister Edmund Bartlett. “As we continue to strengthen our position as the Caribbean’s premier destination, this publication will introduce millions of travellers to the authentic Jamaica experience that keeps visitors returning year after year.”

Donovan White, Director of Tourism, added, “The 2026 Jamaica Visitor’s Guide reflects our strategic vision to reach travellers at every stage of their journey. Through compelling narratives and stunning visuals, we’re inviting the world to experience Jamaica’s vibrant culture, breathtaking landscapes, and warm hospitality that define us as a destination.”

“Jamaica is a vibrant, dynamic destination that continues to evolve,” said Kristopher DaCosta, marketing manager at the Jamaica Tourist Board. “With the release of the 2026 Jamaica Visitor’s Guide, we are excited to invite travellers to discover—and rediscover—everything that makes Jamaica extraordinary.”

Developed in partnership with Fuchsoto Group, the guide features exclusive editorial content, vivid photography, and practical insights that showcase Jamaica as a destination for immersive, sensory travel.

“Readers can expect exclusive storytelling that showcases Jamaica as an island made for sensory travel,” said Ewald Fuchs, publisher at Fuchsoto Group. “The experiences highlighted go far beyond sightseeing, giving local businesses and communities a platform to share their stories while reaching a diverse, global audience.”