Entertainment
JM | May 17, 2022

Jamaica Rum Festival moves to The Aqueduct in Montego Bay

/ Our Today

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Minister of Tourism Edmund Bartlett (left) and J. Wray & Nephew Ltd Marketing Manager, Pavel Smith (right) shared heartfelt smiles in celebration of Jamaica Rum Festival’s first hybrid presentation during the April 12 launch.

The 2022 staging of the Jamaica Rum Festival (JRF) has been moved from Harmony Beach Park and will now be taking place at The Aqueduct, Rose Hall in Montego Bay, St James.

According to the JRF team, the event, presented by Appleton Estate Jamaica Rum, in partnership with the Jamaica Tourist Board (JTB) and the Tourism Enhancement Fund (TEF), was switched to an alternate venue as a strategic move to deliver the best physical experience for rum lovers.

“This is our first physical staging of the event since the COVID-19 global pandemic, so we are certainly looking forward to making a statement. The Aqueduct, we believe, is the ideal location to adequately showcase just how much this expansive festival has to offer.”

Pietro Gramegna, director of marketing, J Wray & Nephew Ltd

“In the past, the Minister of Tourism, the Honourable Edmund Bartlett has referred to the Jamaica Rum Festival as a ‘tourism product’. Knowing the hard work we pour into this event each year to present our rich rum history to Jamaicans and foreigners, we are looking to overdeliver an immersive and explosive edutainment experience for patrons,” said Festival Director Valon Thorpe. 

“The Aqueduct has presented us with an opportunity to do that and then some. We’re excited about this new venue and are confident that once patrons immerse themselves in the 2022 JRF experience, they will be just as excited if not more.”

Also looking forward to this, the fourth staging of JRF, is Pietro Gramegna, director of marketing, J Wray & Nephew Ltd. 

“This is our first physical staging of the event since the COVID-19 global pandemic, so we are certainly looking forward to making a statement. The Aqueduct, we believe, is the ideal location to adequately showcase just how much this expansive festival has to offer,” he said.

J Wray and Nephew Limited’s Brand Manager Sasha Warner-Campbell (left) and Jamaica Rum Festival Director and Mystique CEO, Valon Thorpe (right) toasted to another successful year of Jamaica Rum Festival at the festival’s launch event, held April 12 on the lawns of Devon House.

The 2022 staging promises interactive seminars, demonstrations, culturally immersive activities, Jamaican gastronomy, and phenomenal live entertainment from the likes of Capleton, Sanchez, Romaine Virgo, Tessanne Chin and more. 

A suite of culturally immersive activities will also be featured during the festival, giving locals and tourists alike a deeper appreciation of Jamaican heritage and culture. 

Among the key sponsors of the festival are Wray & Nephew White Overproof Rum, Kingston 62, JWN Academy, JSAERE, National Rums, Worthy Park Estate, Hampden Estate,  the RJRGLEANER Group, Main Event Entertainment Group, Mystique Integrated, Scotia Bank, Wisynco’s Wata, Cran Wata, Coca Cola and True Juice, CB Foods, Barcode, iPrint, Pure National Ice and the Joy Spence Appleton Estate Rum Experience. 

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