Jamaica targeting new territories to expand its global business footprint
/ Our Today
administrator
As Jamaica seeks to expand its global footprint, starting next month, the island is targeting several non-traditional markets.
The Ministry of Industry, Investment, and Commerce is now initiating business engagements in several non-traditional markets. This initiative is a shift towards exploring new territories to enhance Jamaica’s global business footprint.
The Ministry has been organizing export and investment missions across traditional markets in the Caribbean, the United States, Canada, and London.
Jamaica is set to expand its reach into Latin America and parts of Africa. The upcoming months will see delegations heading to Mexico, Colombia, Costa Rica, and El Salvador.
African countries targeted
Later in the year, the focus will shift to African nations, including Nigeria, Ghana, Rwanda, and Sierra Leone.
Shullette Cox, president of the Jamaica Promotions Corporation (JAMPRO), made the disclosure during a panel discussion at the just-ended 10th Biennial Jamaica Diaspora Conference.
She noted that the dual purpose of these missions is primarily to promote Jamaica as an attractive investment destination but also to forge substantial business relationships.
Likewise, by connecting Jamaican businesspeople with their counterparts in these countries, the initiative aims to open up new avenues for exporting and developing robust business partnerships.
She urged members of the diaspora to participate in these upcoming Jamaican business missions.
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