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JM | Jun 19, 2021

Jamaica Tourist Board hosts product showcase on July 20

/ Our Today


For first-time ever, Canadian retail agents will gather simultaneously for an exclusive one-day-only virtual destination immersion

The cool hills of Malvern, St Elizabeth. (Photo: Visit Jamaica)

Canadian travel advisors will have the opportunity to hear timely destination updates, connect with travel suppliers and enjoy some unique island fun this summer when the Jamaica Tourist Board (JTB) hosts its inaugural Virtual Product Showcase on Tuesday, July 20.

For the first time ever, Canadian retail agents from across the country will gather simultaneously for an exclusive one-day-only destination immersion experience from the comfort of their own homes.

Hosted on the Zoom platform, Jamaica’s signature Virtual Product Showcase will feature engaging destination presentations from the BDM team and suppliers and intimate breakout rooms, where agents can connect with resort representatives, tour operators, attractions, airlines and ground services.

Air Canada Vacations, WestJet, Sunwing Vacations, TravelBrands, Ocean Hotels, Blue Diamond Resorts, Tryall Club, and Transat Tours are among the dozens of suppliers that will be participating in the virtual engagement.

Lots of games and giveaways

With plenty of games and giveaways on offer, participants will have multiple chances to win complimentary hotel stays, island tours and many more exciting prizes. The JTB’s in-market representatives and island-based sales teams will also be on hand to provide attendees with the latest destination news and resources and share updates on the Jamaica Travel Specialist program.

“We look forward to connecting with our valued travel agent partners this summer for our first-ever Virtual Product Showcase,” said Angella Bennett, Regional Director, Canada, Jamaica Tourist Board.     

According to Bennett, “while we wish we could meet in person, this engaging and interactive platform will provide us with a unique opportunity to bring together agents from across the country to participate in an afternoon of destination education, networking, games and incredible prizes.”

Travel agents are invited to pre-register for the Jamaica Virtual Product Showcase at This summer, the JTB team will also host two to keep Canadian agents dreaming of Jamaica during the warm-weather months

Seasonally inspired giveaways

The first is ‘Nice Up Yu Yaad’ photo challenge, which is opened until June 18, where agents are invited to get creative and transform their outdoor spaces into a Jamaican oasis. Participants can submit photos of their backyard, balcony or patio decked out in tropical décor to the official contest page at

The top three entrants will be selected to receive a Jamaican-themed barbecue prize pack, perfect for summertime entertaining. The second, Jamaica Short Story contest is opened until August 15.

Travel advisors are encouraged to take a trip down memory lane and write a short story about their most unforgettable Jamaican memories and experiences for a chance to win one of three cash prizes. Agents can upload their creative and compelling island-inspired short stories (1,000 words or less) at


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