StarApple, a Jamaican analytics and artificial intelligence (AI) firm, is launching what it believes will be a game-changing first for the Caribbean – real-world non-fungible tokens (NFTs) to support their vision of making the island the global hub of AI, and CaribLATAM the innovation centre of the world.

What is an NFT?

An NFT, as described by Forbes, is a “digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos”.  

The world’s most expensive NFT artwork is ‘Beeple’s Everydays: The First 5,000 Days’, a collage consisting of 5,000 images, bought at Christie’s for over US$69.3 million by a Singapore-based programmer.

What are StarApple’s NFTs?

StarApple’s NFTs are the first-of-their-kind digital assets linked to real-world analytics and AI products and services. Each real-world benefit is tailored to increase revenue and customer value proposition for their owners.

Owners will have ongoing perks to make them data-driven, AI-supported and industry leaders.

“Our NFTs are linking the physical and digital, creating real returns for our customers,” stated Adrian Dunkley, founder and CEO of StarApple.

What are the benefits?

StarApple’s NFTs have four features, each related to the company’s core mission.

• TrainLytics perk

NFT owners have access to block-chain verified data analytics and AI training and certifications, for their employees and board members.

• StarApple Analytics perk

NFT owners are given access to cutting-edge consumer analytics, market research and data science initiatives for free.

• StarApple AI perk

NFT owners gain access to StarApple’s AI Innovation Lab and are provided with customised AI solutions to solve their business problems.

• StarApple Store perk

Yearly swag drops of StarApple clothing, art and branded products.

StarApple noted that the NFTs can be resold multiple times and, to take it even further into the realm of science fiction, the value of the NFT is tied not only to market demand but also to the value created for the owners, quantified using Machine Learning techniques. “Effectively, the NFT learns to value itself using AI,” explained Adrian.

Dunkley commented, “We are creating a Culture and Legacy driven by Creativity, Technology, and Data Analytics. NFTs allow us to create real-world social and business value with digital assets.”