JAM | Jun 14, 2023

Jamaican fathers of social media: Agent Sasco

Tamoy Ashman

Tamoy Ashman / Our Today

Reading Time: 3 minutes
Jeffrey E Campbell, better known as Agent Sasco (Photo: Tidal)

With Father’s Day just around the corner, Our Today has decided to highlight popular fathers on social media who embrace active parenting and have used their platform to break stereotypes about fathers while also advising new and even seasoned fathers on how to be more present.

Today, the focus will be on Jamaican deejay, entrepreneur, and environmentalist Jeffrey E Campbell, better known as Agent Sasco and Assassin.

Throughout his musical journey, the Jamaican dancehall artiste has released fan favourites such as Banks of the HopeWinning Right Now, and Mama Prayed.

The 40-year-old has also stepped outside the music industry to pursue environmental projects aimed at boosting agro-eco tourism in Jamaica.

Together with his wife, Nicole McLaren Campbell, the two own the Mulberry Valley Estate, a 20-acre property designed to create a space where people can experience nature and agriculture differently.

But most importantly, he is a father of three to Joshua, Allyana, and Lauren.

The dancehall artiste has often shared that he is a family man who believes in active parenting. As such, he has spent much of his time creating core memories with his children, showing them unconditional love and support daily.

If you scroll on the artiste’s Instagram page, you would find countless pictures and videos of him laughing and singing with his children at the studio, picking apples, visiting the beach, and attending milestone events.

By sharing these precious moments, he has inspired many men and women to become more active in their children’s lives and has gained the respect of several Jamaicans, who often commend him for raising his children well.

In fact, the artiste partnered with the Milo brand for Father’s Day 2021 and was the face of their Father’s Day promotion. In a video clip for the promotion, he noted that a father’s role is critical, and while he does not believe men should be celebrated for taking care of their children because it is their role, he believes that fat should be appreciated.

In addition to his three children, the Banks of the Hope singer is also a role model to many youngsters, who he often educates on the importance of environmental sustainability and protection.

Wishing you a Happy Father’s Day Agent Sasco!


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