JM | Oct 22, 2021

Jamaican ‘heroes’ to enjoy discounts at UDC attractions until monthend

/ Our Today

Dunn’s River Falls and Parks.

The Urban Development Corporation (UDC) is until the end of the month offering discounts at three of its local attractions as a part of a promotion celebrating the nation’s heroic frontline workers and vaccinated citizens.

The Hero’s Welcome promotion, which runs until October 30, will see discounts of as much as 20 per cent for entry at Dunn’s River Falls and Parks, Green Grotto Caves and Attractions, both in St Ann, and Reach Falls in Portland.

Jodi-Ann Reid, acting marketing manager at the UDC, says the promotion is the Corporation’s way of “celebrating our heroes, in particular front-line workers or ordinary Jamaicans who are playing their role in the fight against the coronavirus (COVID-19) pandemic”.

The discounts are categorised as ‘Living Legend’, ‘Legend’ and ‘Vaxed Hero’.

Green Grotto Caves. (Photo:

The Living Legend Discount is a 20 per cent reduction on the total cost of tickets purchased by front-line workers for themselves as well as their family members, not exceeding seven persons, while the Legend Discount is a five per cent discount applicable to Jamaican residents in groups of seven to 10 persons upon their arrival at the named properties.

The Vaxed Hero Discount is a 10 per cent discount available to Jamaican residents who have received their full dose or a single dose of any of the COVID-19 vaccines.

Reid to the Jamaica Information Service that the discounts are only for Jamaican residents and that a valid work identification (ID) is required to claim the Living Legends Discount, while a national ID is required for the Legend Discount.

Proof of vaccination is also required for the Vaxed Hero Discount.

“These discounts cannot be combined. Only one discount can be claimed per person or per group,” she added.

Reach Falls in Portland. (Facebook @Reach Falls)

Reid encouraged persons to take advantage of the opportunity and visit any or all of the properties during the period of the promotion.

The properties are open from Mondays to Saturdays. Dunn’s River Falls and Parks is open from 8:30 a.m. to 4:00 p.m.; Green Grotto Caves and Attractions, 9:00 a.m. to 4:00 p.m. and Reach Falls, 8:30 a.m. to 4:30 p.m.

Reid indicated that all properties managed and operated by the UDC have in place strict COVID-19-related protocols.

For additional information, persons can contact the UDC via any of its social media pages or email


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