Kingston Creative has partnered with the Inter-American Development Bank and IDB Lab, Tourism Enhancement Fund (TEF) and Development Bank of Jamaica (DBJ) to launch the ‘Kulcha Connect’ app. 

This new app, which was developed by local firm Norus Technologies, allows creatives to advertise events, products, places and tours. The app also allows users to book tours and view upcoming events and classes across Kingston. 

The Kulcha Connect app is available for download on Google Play and the Apple App stores. The app is also useful for members of the diaspora and other visitors to the island who want to experience Jamaica’s cultural landscape.

Andrea Dempster-Chung, co-founder of Kingston Creative, said: “We really look forward to shipping Jamaican products all across the world using Kulcha Connect. Leveraging technology to help creatives grow their businesses, contributes to the social and economic transformation that we want to see for our city and country.”

An interactive map gives a birdseye view of spots to visit in Kingston, including authentic Jamaican food spots, street art, museums, hotels, and more. Kulcha Connect is an insider guide to curated Jamaican cultural experiences.

If a creative entrepreneur has an amazing product, is hosting a live event, or giving a tour, the app connects them with a ready target audience and also offers easy online payment. 

Christopher Brown, Boosting Innovation Growth & Entrepreneurship Ecosystems programme (BIGEE) project manager at the DBJ, also commented, “Jamaicans are creative by nature, and that ability has impacted the world through music, art, and food. It is important that we support these talents to develop a new type of creative – the creative entrepreneur. Supporting creative entrepreneurs lends to their further growth and development, which can diversify the Jamaican economy by leveraging our creativity to build value and attract investments.”