Arrivals for 2021 now projected to grow to 1.8 million visitors

Tourism in Jamaica is recovering “faster than anticipated,” Tourism Minister Edmund Bartlett has stated. 

The island is now projecting to grow arrivals for 2021 to 1.8 million visitors as, over the last three months, Jamaica has seen particularly strong numbers on weekends, with an average of 15,000 visitors over each three-day period. 

According to Bartlett, “we’re excited at the prospect, therefore, of continued growth and I reiterate that the continued development of the industry, the growth of our economy and the resumption of jobs, is a function of the responsibility of all of us”.

Speaking recently at the relaunch of the Chukka Good Hope attraction in Trelawny, the tourism minister made the point that Jamaica must continue to observe protocols, uphold the principles of good management of the entire area, including the resilient corridors, which have proven to be one of the most powerful marketing tools for the island.

ONCE-WEEKLY FLIGHTS FROM SWITZERLAND

He added that, with new flights coming in greater numbers, Jamaica is already benefitting from increased jobs and revenue flow coming back at a faster rate. Earlier this week, Our Today reported that Jamaica and the second city of Montego Bay in St James welcomed the first of once weekly flight from one of the world’s richest countries, Switzerland.

This is further evidence that Jamaica’s tourism sector continues to rebound with more overseas markets being opened up, particularly from non-traditional source markets.

The flights will be operated by Edelweiss Air AG, a Swiss leisure airline owned by Swiss International Air Lines and the Lufthansa Group, based in the country’s largest city, Zurich.