This October, as the nation observes Breast Cancer Awareness Month, the Jamaica Emergency Medicine Association (JEMA) says it stands in solidarity with women, men, families, and communities affected by this disease.

Breast cancer remains the most common cancer among Jamaican women, and early detection continues to be our strongest weapon in the fight to save lives.

As emergency physicians, the association noted that its members see firsthand the importance of timely care, prevention, and public education.

“We urge every woman to prioritise regular self-examinations, schedule mammograms as recommended, and seek medical attention promptly if any changes are detected. Men, though less frequently affected, must also remain vigilant, as breast cancer does not discriminate,” the group said in a statement on Wednesday (October 1).

The month of October, according to the JEMA, is not only about raising awareness but also about action.

“Let us use this time to strengthen education, advocate for increased access to screening and treatment, and support survivors and their families. Together, we can break the silence, fight the stigma, and empower every Jamaican to take charge of their breast health,” added the entity.

On behalf of JEMA, president Dr Kurdell Espinosa-Campbell encouraged all citizens to wear pink with pride, share knowledge with others, and commit to a healthier, more informed Jamaica.

“Let us ensure that no life is lost because of late detection or lack of awareness. Early detection saves lives. Together, we can make the difference,” she mused.