
Move timely with the return of hotel group Accor to the destination

American low cost carrier JetBlue Airways is set to resume non-stop service to the French Caribbean island of Guadeloupe.
The airline has confirmed that it is resuming service, effective November 5, between New York City’s John F. Kennedy International Airport and Pointe-a-Pitre, Guadeloupe.
The New York-based carrier will operate three flights each week with service on Mondays, Wednesdays and Saturdays.
The relaunch comes as Guadeloupe recently lifted all of its pandemic health restrictions for travelers meaning visitors will no longer have to show proof of vaccination or testing in order to enter the archipelago. The move is also timely as Guadeloupe is gearing up for the return of the Accor Group to the destination.
Accor had long operated an MGallery hotel at the Auberge de la Vieille Tour resort, until removing the brand before the pandemic. Now, Accor’s Pullman brand is set to open next year with the Royal Key resort.

Caribbean Journal had reported that Guadeloupe has long been off the radar of American travelers with its stopover arrivals dominated by visits from mainland France. Now the destination hopes to change that trend, marketing the destination’s outstanding cuisine, stunning natural beauty, shimmering beaches and one of the Caribbean’s most vibrant rum-making scenes.
The marketing will see the promotion of Guadeloupe’s rich volcanic soil of Basse-Terre to the charming maritime vibe of Les Saintes to the pristine environment of La Desirade. President of the Guadeloupe Tourist Board, Sonia Taillepierre says the tourism stakeholders thrilled about the return of Jetblue in November.
According to her, “these are excellent news for the destination and for Americans who are eager to discover or to return to our French Caribbean archipelago for a unique experience. This is a highly anticipated season for all our partners. The future of travel is very promising as all health restrictions have been lifted. We are ready to welcome Americans”.
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